From Brick-and-Mortar to Clicks: How COVID-19 Reshaped Online Grocery Shopping in Chennai
The bustling city of Chennai, known for its vibrant markets and rich culinary traditions, witnessed a significant shift in grocery shopping habits during the COVID-19 pandemic. As concerns about hygiene and social distancing escalated, groceries online Chennai platforms emerged as a lifeline for residents, offering a safe and convenient way to stock their pantries. This blog post delves into the impact of COVID-19 on online grocery shopping in Chennai, analyzing how the pandemic accelerated the adoption of this technology and the lasting changes it has brought about in consumer behavior. Pre-Pandemic Landscape: Prior to COVID-19, online grocery shopping in Chennai was still in its nascent stages. While a few major players like Bigbasket and Amazon Fresh were present, their user base was limited. Traditional wet markets (for fresh produce) and neighborhood grocery stores were the preferred choices for most residents. Factors like perceived lack of freshness, limited selection, an...